Challenge

The primary challenge was to organize a broad range of outdoor services into a website that remained clear and easy to navigate.

Allen Outdoor Solutions serves residential and commercial clients across numerous service areas, including landscaping, irrigation systems, outdoor lighting, hardscaping, lawn care, fencing, tree and shrub care, property maintenance, and snow removal. Each service required dedicated content and a straightforward path toward requesting an estimate.

The project also involved a substantial library of seasonal maintenance articles and existing educational content that needed to remain accessible within the updated website structure.

In addition, the website had to support project galleries, customer reviews, career information, service inquiries, online bill payment access, and responsive navigation across desktop and mobile devices.

Solution

We developed a responsive WordPress website using Divi and a customized child theme, creating a flexible structure for the company’s services, projects, and educational content.

The website organizes Allen Outdoor Solutions’ extensive offering into dedicated service pages, supported by separate sections for residential and commercial clients. Clear navigation and contextual links allow visitors to move from general service information to more specific solutions without becoming overwhelmed by the amount of content.

We implemented reusable layouts for service pages and seasonal articles, allowing the company to maintain consistency while continuing to expand its website. Existing educational materials were incorporated into the new structure to preserve valuable content and maintain access to long-standing resources.

The result is a scalable business website that brings the company’s services, expertise, projects, and customer resources together in one accessible platform.