The client approached us with the request to completely redesign their existing website, which had become outdated both visually and technically. Our task was to create a modern, clean, and user-friendly interface while preserving all existing content, SEO value, and site structure.

We started by designing a fully custom UI/UX in Figma, taking into account the client’s branding, business goals, and usability requirements. After design approval, we proceeded with the development phase, building the website on WordPress using a custom theme without third-party templates.

All existing content — including blog posts and product data — was carefully migrated from the old website. The new structure significantly improved content clarity, navigation, and overall user experience.

To ensure maximum flexibility for content management, we implemented Advanced Custom Fields (ACF) with flexible content blocks and created well-structured Custom Post Types (CPT) for key sections of the website. This setup allows the client to edit any part of the site independently without technical assistance.

Multilingual functionality was a critical requirement. We configured WPML, enabling two fully synchronized language versions — Ukrainian and Russian — with the ability to easily add more languages in the future.

A significant part of the project was dedicated to SEO and performance optimization. We preserved all existing URLs, meta titles, descriptions, tags, and schema markup to avoid traffic loss during the migration. SEO configuration was completed using Yoast SEO, ensuring clean metadata management and search engine compliance.

The result is a modern, high-performance, and scalable website with a clean interface, improved usability, full multilingual support, and complete control over content — aligned with the client’s position as an industry leader.